Evolo AI / 2023—2024

Smarter stories, built together.

A collaborative AI workspace for turning audience insight into personalized campaigns.

Role: Product designer
Product: AI-powered campaign and storytelling platform
Timeline: 2023—2024
Skills: Product strategy, UX architecture, interaction design, prototyping, design systems

Evolo AI journey builder displayed on a laptop — Evolo AI / Journey builderFrom audience data to a branching story

00 / Overview

One connected place to shape the audience, story, and campaign.

Evolo AI helps teams create personalized video campaigns without losing the strategy behind the story.

I designed the product experience across audience management, AI presenter customization, branching journeys, campaign creation, and performance analytics—turning a complex workflow into one legible system.

Know the audience

Import people, build useful segments, and keep campaign context close to the work.

Shape the story

Compose branching journeys, add personalized variables, and preview each narrative path.

Learn and iterate

Launch campaigns and bring performance signals back into the same workspace.

01 / Challenge

Campaign tools handled the pieces. Teams still had to connect the thinking.

Audience lists, creative decisions, journey logic, and performance data often lived in separate tools. The handoffs made it difficult to see how one decision affected the complete customer experience.

The product needed to make complex orchestration feel visual, shared, and reversible.

Instead of designing another isolated generator, I treated Evolo as a connected campaign workspace: every step keeps its context, every role can understand the state of the work, and the story remains editable from first segment to final launch.

Design principles

01Show the system
Make relationships and downstream effects visible instead of hiding them behind setup screens.
02Keep AI directed
Give teams meaningful control over the presenter, message, brand, and journey.
03Design for handoffs
Let strategists, creators, and campaign owners read the same product state.

The product loop

01AudienceImport and segment
02IdentityShape presenter and brand
03JourneyCompose branching stories
04CampaignLaunch, measure, refine

02 / Collaboration

Bringing teams together around smarter storytelling.

The workflow was designed as a shared sequence, not a stack of disconnected features. These three core views show how teams move from audience understanding to a story they can preview, discuss, and launch together.

A connected working session

Audience → story → campaign.

01 / 03

01 / Start with people
Give the campaign a clear audience.
Bring users into one workspace, understand engagement, and build segments before deciding what the story should say.
User managementAudience context first
02 / Direct the identity
Make AI feel like the brand.
Presenter, language, tone, visual identity, and preview format stay together so creative choices can be judged in context.
Consumer UIConfigure and preview
03 / Compose the journey
Make every branch understandable.
Message nodes, variables, preview states, and decision paths remain visible in one shared canvas as the narrative grows.
Journey builderBranching without black boxes

Product in motion

Bringing personalized marketing to life.

The interaction prototype shows how the campaign experience moves from configuration into a clear, usable flow—keeping the marketer in control while personalization happens in the background.

Interaction prototypePersonalized campaign flow

03 / Final design

A complete campaign system, designed to read as one product.

The final experience uses a consistent navigation model, a restrained visual language, and clear working states across nine key surfaces—from audience setup to analytics.

Instead of making AI the visual focus, the interface keeps the team’s decisions, relationships, and progress in the foreground.

Final product / In motion

Effortless for marketers, intuitive for users.

The final prototype connects audience setup, brand direction, journey building, campaign launch, and performance in one continuous product experience.

Final prototypeEnd-to-end campaign workspace

Final product / Key screens

Follow the work end to end.

01 / 09

01 / HomeOrient and continue
02 / AudienceManage users in context
03 / SegmentsTurn data into groups
04 / ImportThree ways to begin
05 / IdentityDirect the presenter and brand
06 / JourneyCompose the story visually
07 / CampaignPrepare the launch
08 / AnalyticsRead the signal
09 / SettingsKeep control close

04 / Outcome

Complexity stays in the system—not in the team’s way.

The resulting product concept creates a coherent operating model for AI-assisted campaigns, while keeping the important decisions visible and editable.