A little more about me.

Why we do things a certain way. Why some experiences feel natural while others make us stop and think. And why we so often accept things simply because they've always been that way.

I think that's what drew me to design in the first place.

Over time, I've realized that the part I enjoy most isn't necessarily finding the answer. It's getting to the question that changes how we understand the problem.

Sometimes, what looks like a usability issue is actually a much bigger question about behaviour, expectations, or the way a system was imagined in the first place.

And I find that fascinating.

Of course, making things work better matters. But I also think design has the ability to question what we're trying to make work in the first place.

We spend so much time asking how to improve things that we sometimes forget to ask whether they could be entirely different.

That's the kind of thinking I try to bring into my work.

I like understanding the bigger picture before getting lost in the details. And then, perhaps contradictorily, I love getting lost in the details.

The smallest interaction can change how someone feels about an entire product. I think that's worth paying attention to.